Sales guide
Following up in Instagram DMs: a polite reminder, not spam
A customer asked the price, you answered, and then silence. This is one of the most common scenes in DM selling, and most of the time the reason is not refusal; the customer got busy or something else took their attention.
A proper, polite follow-up can save some of these conversations. But Meta’s 24-hour rule sets a boundary, and too many follow-ups drive the customer away. This article says when, how and how often. For the timing rule, see the 24-hour rule.
Why does a customer go quiet?
Three common reasons: they got distracted, they are waiting to compare elsewhere, or they are still not sure. Each needs a different kind of follow-up, and sometimes you have not yet given the answer that convinces them.
Before any follow-up, read the conversation once. If the customer’s question went unanswered, answer it; no follow-up is needed.
Three follow-up rules
Stay inside the 24-hour window
A message from the page is possible by the ordinary route only until 24 hours after the customer’s last message. After that, do not count on special tags or permissions.
One gentle follow-up is enough
Send one useful reminder, not three messages in a row. If they do not answer, let them go.
Do not send promotions
A follow-up means help and answers, not repeated discount codes.
Which situation needs which follow-up?
They asked the price and went quiet
A few hours later, one helpful line: “If you are not sure about size or colour, write and I will guide you”.
They took the product link but did not buy
Ask whether anything went wrong viewing or buying. The link may not have opened, or they have a question.
They asked something and missed your answer
Send the same answer again with a short line, not new text.
They bought
A thank-you and what happens next. This is also a follow-up and usually builds satisfaction.
Four sample texts
A gentle reminder
“Hello, I hope my earlier message helped. If a question is left, write it right here.”
Help choosing
“If you are torn between two models, tell me what you will use it for and I will suggest one.”
A problem buying
“If the order link did not open properly, tell me and I will send it again.”
Thanks
“Thank you for your purchase. Your order is registered and ships within the time stated. If you have a question, we are right here.”
How do I follow up in shagerdAi?
For now there is no automatic follow-up. Follow-ups are made from the panel by you, and each successful message costs 1,000 toman. That means it is better to keep follow-ups for conversations that really have a chance of a sale.
To see who went quiet, review the inbox and pick the conversations whose last message was yours. Managing DMs for shops.
Three mistakes
Following up at once
Do not message right after your answer. Give the customer time to think.
Pressure and scare tactics
“Stock is running out!” is only fine when it really is.
Following up after a “no”
If the customer said they do not want it, thank them and stop.
Q&A
How many hours later should I follow up?
There is no fixed rule. A few hours later, inside the 24 hours, is usually reasonable. Look at the kind of product and the time of day too.
What if I want to message after 24 hours?
An ordinary message from the page is not possible. Meta’s limited routes depend on your tool’s permissions and are not for promotions.
Do you have automatic follow-up for every quiet customer?
No, not for now. Each follow-up is made from the panel and is your decision.
How much does follow-up raise sales?
There is no exact number and we will not claim one. The right thing is to measure the result on your own page for a month.
Do not lose the quiet conversations
Connect your inbox and see which conversation is waiting for your answer.